What SWOT Analysis is designed to do
Examine internal strengths and weaknesses alongside external opportunities and threats, then convert observations into decisions rather than a descriptive list.
Core components
- Strengths
- Weaknesses
- Opportunities
- Threats
- Strategic implications
Copy-ready prompt
Act as a critical strategy analyst. Create an evidence-based SWOT analysis for [organization or initiative] in [market and geography]. Objective: [decision]. Use only the context I provide, label assumptions, distinguish internal from external factors, identify the five most consequential interactions, and finish with prioritized actions, owners, measures and disconfirming evidence to monitor.
Three practical uses
- Evaluate a new market entry
- Review a business unit
- Prepare a strategic planning workshop
How to improve the output
Replace every bracketed variable with decision-specific context. Supply source material, dates, geography, constraints and definitions. Ask the assistant to label assumptions and uncertainty. Verify factual claims against primary sources and let an accountable person challenge the recommendation before action.
Responsible AI use: do not enter confidential, personal or regulated information unless your organization has approved the tool and data controls. AI output can be incomplete, biased or wrong.
Learn the management logic behind the prompt
A prompt is more useful when the person reviewing the output understands the framework, evidence and trade-offs.
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