What STP Marketing is designed to do
Structure segmentation, targeting and positioning around evidence of distinct customer needs and economic attractiveness.
Core components
- Segmentation
- Targeting
- Positioning
- Evidence
- Measurement
Copy-ready prompt
Apply segmentation, targeting and positioning to [offering] in [market]. Propose segments based on meaningful needs or behavior, not superficial demographics alone. Evaluate attractiveness and ability to serve, select target hypotheses, and write positioning statements with reasons to believe and tests.
Three practical uses
- Design go-to-market strategy
- Refine customer focus
- Draft positioning choices
How to improve the output
Replace every bracketed variable with decision-specific context. Supply source material, dates, geography, constraints and definitions. Ask the assistant to label assumptions and uncertainty. Verify factual claims against primary sources and let an accountable person challenge the recommendation before action.
Responsible AI use: do not enter confidential, personal or regulated information unless your organization has approved the tool and data controls. AI output can be incomplete, biased or wrong.
Learn the management logic behind the prompt
A prompt is more useful when the person reviewing the output understands the framework, evidence and trade-offs.
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