What Jobs to Be Done is designed to do
Frame demand around the progress a customer seeks in a situation, including functional, emotional and social dimensions.
Core components
- Situation
- Desired progress
- Functional job
- Emotional and social jobs
- Forces of change
Copy-ready prompt
Use Jobs to Be Done to analyze [customer] in the situation [situation]. Draft job statements without embedding a solution, identify functional, emotional and social progress, current alternatives, push and pull forces, anxieties and habits. Provide interview questions to validate each hypothesis.
Three practical uses
- Research customer demand
- Improve product discovery
- Shape value propositions
How to improve the output
Replace every bracketed variable with decision-specific context. Supply source material, dates, geography, constraints and definitions. Ask the assistant to label assumptions and uncertainty. Verify factual claims against primary sources and let an accountable person challenge the recommendation before action.
Responsible AI use: do not enter confidential, personal or regulated information unless your organization has approved the tool and data controls. AI output can be incomplete, biased or wrong.
Learn the management logic behind the prompt
A prompt is more useful when the person reviewing the output understands the framework, evidence and trade-offs.
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