# STP Marketing AI Prompt and Guide

Structure segmentation, targeting and positioning around evidence of distinct customer needs and economic attractiveness.

Canonical page: https://mtfinstitute.com/tools/ai-business-prompts/stp-marketing-ai-prompt/
Category: Marketing

## Core components
- Segmentation
- Targeting
- Positioning
- Evidence
- Measurement

## Prompt template

Apply segmentation, targeting and positioning to [offering] in [market]. Propose segments based on meaningful needs or behavior, not superficial demographics alone. Evaluate attractiveness and ability to serve, select target hypotheses, and write positioning statements with reasons to believe and tests.

## Practical uses
- Design go-to-market strategy
- Refine customer focus
- Draft positioning choices

Related learning: https://mtfinstitute.com/programs/social-media-marketing/

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