# Jobs to Be Done AI Prompt and Guide

Frame demand around the progress a customer seeks in a situation, including functional, emotional and social dimensions.

Canonical page: https://mtfinstitute.com/tools/ai-business-prompts/jobs-to-be-done-ai-prompt/
Category: Innovation

## Core components
- Situation
- Desired progress
- Functional job
- Emotional and social jobs
- Forces of change

## Prompt template

Use Jobs to Be Done to analyze [customer] in the situation [situation]. Draft job statements without embedding a solution, identify functional, emotional and social progress, current alternatives, push and pull forces, anxieties and habits. Provide interview questions to validate each hypothesis.

## Practical uses
- Research customer demand
- Improve product discovery
- Shape value propositions

Related learning: https://mtfinstitute.com/programs/business-analysis-pcba/

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