{
    "name": "MTF Institute AI Business Prompt and Management Framework Dataset",
    "version": "2026-07-29",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "canonical_url": "https://mtfinstitute.com/tools/ai-business-prompts/",
    "citation": "MTF Institute, AI Business Prompt and Management Framework Library, https://mtfinstitute.com/tools/ai-business-prompts/",
    "frameworks": [
        {
            "slug": "swot-analysis-ai-prompt",
            "name": "SWOT Analysis",
            "category": "Strategy",
            "summary": "Examine internal strengths and weaknesses alongside external opportunities and threats, then convert observations into decisions rather than a descriptive list.",
            "components": [
                "Strengths",
                "Weaknesses",
                "Opportunities",
                "Threats",
                "Strategic implications"
            ],
            "uses": [
                "Evaluate a new market entry",
                "Review a business unit",
                "Prepare a strategic planning workshop"
            ],
            "prompt": "Act as a critical strategy analyst. Create an evidence-based SWOT analysis for [organization or initiative] in [market and geography]. Objective: [decision]. Use only the context I provide, label assumptions, distinguish internal from external factors, identify the five most consequential interactions, and finish with prioritized actions, owners, measures and disconfirming evidence to monitor.",
            "programUrl": "/programs/practical-management-skills/",
            "programLabel": "Explore Practical Management Skills"
        },
        {
            "slug": "pestel-analysis-ai-prompt",
            "name": "PESTEL Analysis",
            "category": "Strategy",
            "summary": "Scan political, economic, social, technological, environmental and legal forces that may change a decision or operating model.",
            "components": [
                "Political",
                "Economic",
                "Social",
                "Technological",
                "Environmental",
                "Legal"
            ],
            "uses": [
                "Assess country risk",
                "Prepare a market-entry brief",
                "Update an annual strategy"
            ],
            "prompt": "Build a PESTEL analysis for [organization] considering [decision] in [geography] over [time horizon]. For each factor, separate verified facts from assumptions, estimate direction and materiality, identify leading indicators and cite sources that should be checked. End with three scenarios and no-regret actions.",
            "programUrl": "/programs/macroeconomics-business/",
            "programLabel": "Explore Macroeconomics for Business"
        },
        {
            "slug": "porters-five-forces-ai-prompt",
            "name": "Porter Five Forces",
            "category": "Strategy",
            "summary": "Assess competitive pressure through rivalry, entrants, substitutes, supplier power and buyer power.",
            "components": [
                "Competitive rivalry",
                "Threat of entrants",
                "Threat of substitutes",
                "Supplier power",
                "Buyer power"
            ],
            "uses": [
                "Analyze industry attractiveness",
                "Test pricing power",
                "Prepare competitive strategy"
            ],
            "prompt": "Analyze [industry] in [market] using Porter Five Forces for the decision [decision]. Score each force from 1 to 5 only after explaining the evidence, identify structural change over [time horizon], challenge the industry boundary, and recommend defensible strategic moves. Do not invent market data.",
            "programUrl": "/programs/advanced-executive-management-business-administration/",
            "programLabel": "Explore the Advanced Executive Program"
        },
        {
            "slug": "ansoff-matrix-ai-prompt",
            "name": "Ansoff Matrix",
            "category": "Growth",
            "summary": "Compare growth options across existing or new products and existing or new markets while making risk explicit.",
            "components": [
                "Market penetration",
                "Market development",
                "Product development",
                "Diversification"
            ],
            "uses": [
                "Compare growth pathways",
                "Prioritize product investments",
                "Structure a board discussion"
            ],
            "prompt": "Apply the Ansoff Matrix to [organization] with current products [list] and markets [list]. Generate realistic options in all four quadrants, state capabilities and risks, define evidence required before investment, and rank options against [criteria]. Avoid assuming diversification is automatically attractive.",
            "programUrl": "/programs/first-business-launch-with-ai/",
            "programLabel": "Explore First Business"
        },
        {
            "slug": "bcg-matrix-ai-prompt",
            "name": "BCG Growth-Share Matrix",
            "category": "Portfolio",
            "summary": "Structure a portfolio discussion using relative market share and market growth while exposing the limitations of simplified labels.",
            "components": [
                "Stars",
                "Cash cows",
                "Question marks",
                "Dogs",
                "Resource allocation"
            ],
            "uses": [
                "Review product portfolios",
                "Discuss investment allocation",
                "Identify missing evidence"
            ],
            "prompt": "Create a BCG-style portfolio analysis for [business units or products]. Use supplied data for relative share and market growth, show calculations, mark missing evidence, and do not force uncertain items into a quadrant. Recommend invest, maintain, harvest or investigate actions with assumptions and risks.",
            "programUrl": "/programs/general-management-strategic-leadership/",
            "programLabel": "Explore General Manager"
        },
        {
            "slug": "vrio-analysis-ai-prompt",
            "name": "VRIO Analysis",
            "category": "Strategy",
            "summary": "Test whether resources and capabilities are valuable, rare, difficult to imitate and supported by the organization.",
            "components": [
                "Value",
                "Rarity",
                "Imitability",
                "Organization",
                "Competitive implication"
            ],
            "uses": [
                "Evaluate capabilities",
                "Test strategic advantage",
                "Prioritize capability building"
            ],
            "prompt": "Conduct a VRIO analysis of these resources and capabilities: [list]. Define the relevant competitors and customer value first. For each item, challenge evidence for value, rarity, imitation barriers and organizational support. Conclude with temporary or sustained advantage, parity or disadvantage and specify the next capability investment.",
            "programUrl": "/programs/advanced-executive-management-business-administration/",
            "programLabel": "Explore the Advanced Executive Program"
        },
        {
            "slug": "value-chain-analysis-ai-prompt",
            "name": "Value Chain Analysis",
            "category": "Operations",
            "summary": "Map primary and support activities to find cost, quality, speed and differentiation opportunities.",
            "components": [
                "Inbound logistics",
                "Operations",
                "Outbound logistics",
                "Marketing and sales",
                "Service",
                "Support activities"
            ],
            "uses": [
                "Diagnose operating advantage",
                "Find automation candidates",
                "Prepare process improvement"
            ],
            "prompt": "Map the value chain for [product or service] from [start] to [end]. For each activity, identify customer value, cost and delay drivers, information handoffs, risks and evidence. Highlight constraints and cross-functional dependencies, then propose improvements ranked by impact, feasibility and control requirements.",
            "programUrl": "/programs/operations-management-supply-chain/",
            "programLabel": "Explore Operations Management & Supply Chain"
        },
        {
            "slug": "blue-ocean-strategy-ai-prompt",
            "name": "Blue Ocean Strategy",
            "category": "Innovation",
            "summary": "Explore differentiation and cost choices through the eliminate-reduce-raise-create framework without assuming an uncontested market exists.",
            "components": [
                "Eliminate",
                "Reduce",
                "Raise",
                "Create",
                "Strategy canvas"
            ],
            "uses": [
                "Redesign a value proposition",
                "Challenge industry conventions",
                "Generate innovation hypotheses"
            ],
            "prompt": "Use a Blue Ocean Strategy lens for [offering] serving [customer]. Identify accepted industry factors and available evidence, then propose eliminate, reduce, raise and create hypotheses. Explain trade-offs, noncustomer groups, imitation risk and tests required before claiming a new market space.",
            "programUrl": "/programs/digital-transformation-ai/",
            "programLabel": "Explore Digital Transformation & AI"
        },
        {
            "slug": "balanced-scorecard-ai-prompt",
            "name": "Balanced Scorecard",
            "category": "Performance",
            "summary": "Translate strategy into linked objectives and measures across financial, customer, internal process and learning perspectives.",
            "components": [
                "Financial",
                "Customer",
                "Internal process",
                "Learning and growth",
                "Causal links"
            ],
            "uses": [
                "Build strategy measures",
                "Align a leadership team",
                "Review execution"
            ],
            "prompt": "Create a balanced scorecard for [organization or strategy]. Begin with the strategic outcome and causal hypothesis. For each perspective, define a small number of objectives, leading and lagging measures, formulas, owners, cadence and target-setting evidence. Flag metrics that could create harmful incentives.",
            "programUrl": "/programs/practical-management-skills/",
            "programLabel": "Explore Practical Management Skills"
        },
        {
            "slug": "scenario-planning-ai-prompt",
            "name": "Scenario Planning",
            "category": "Strategy",
            "summary": "Develop plausible alternative futures around critical uncertainties and identify robust decisions.",
            "components": [
                "Focal question",
                "Driving forces",
                "Critical uncertainties",
                "Scenarios",
                "Signposts and actions"
            ],
            "uses": [
                "Prepare for uncertainty",
                "Stress-test strategy",
                "Identify early warning indicators"
            ],
            "prompt": "Develop four plausible scenarios for [focal decision] over [time horizon]. Separate predetermined trends from critical uncertainties, avoid best/base/worst labels, give each scenario a coherent causal narrative, and test the current strategy in each. Finish with signposts, no-regret actions and options to preserve.",
            "programUrl": "/programs/risk-management/",
            "programLabel": "Explore Risk Management"
        },
        {
            "slug": "stp-marketing-ai-prompt",
            "name": "STP Marketing",
            "category": "Marketing",
            "summary": "Structure segmentation, targeting and positioning around evidence of distinct customer needs and economic attractiveness.",
            "components": [
                "Segmentation",
                "Targeting",
                "Positioning",
                "Evidence",
                "Measurement"
            ],
            "uses": [
                "Design go-to-market strategy",
                "Refine customer focus",
                "Draft positioning choices"
            ],
            "prompt": "Apply segmentation, targeting and positioning to [offering] in [market]. Propose segments based on meaningful needs or behavior, not superficial demographics alone. Evaluate attractiveness and ability to serve, select target hypotheses, and write positioning statements with reasons to believe and tests.",
            "programUrl": "/programs/social-media-marketing/",
            "programLabel": "Explore Social Media Marketing"
        },
        {
            "slug": "marketing-mix-4ps-ai-prompt",
            "name": "Marketing Mix 4Ps",
            "category": "Marketing",
            "summary": "Coordinate product, price, place and promotion choices around a defined target and positioning.",
            "components": [
                "Product",
                "Price",
                "Place",
                "Promotion",
                "Consistency check"
            ],
            "uses": [
                "Plan a launch",
                "Audit a marketing mix",
                "Compare channel options"
            ],
            "prompt": "Design a 4Ps marketing mix for [offering], target [customer] and positioning [statement]. For product, price, place and promotion, state the decision, evidence, dependencies and measure. Identify contradictions between the four elements and recommend experiments rather than unsupported certainty.",
            "programUrl": "/programs/social-media-marketing/",
            "programLabel": "Explore Social Media Marketing"
        },
        {
            "slug": "customer-journey-map-ai-prompt",
            "name": "Customer Journey Map",
            "category": "Customer Experience",
            "summary": "Map customer goals, actions, evidence, emotions and friction across a defined journey.",
            "components": [
                "Stages",
                "Customer goals",
                "Touchpoints",
                "Pain points",
                "Measures and opportunities"
            ],
            "uses": [
                "Improve onboarding",
                "Redesign a service",
                "Prioritize experience research"
            ],
            "prompt": "Create a customer journey map for [persona] trying to [job] across [scope]. At each stage identify customer goal, action, channel, evidence, friction, emotion and operational owner. Distinguish known research from assumptions and propose validation methods and measurable improvements.",
            "programUrl": "/programs/business-analysis-pcba/",
            "programLabel": "Explore Business Analysis"
        },
        {
            "slug": "jobs-to-be-done-ai-prompt",
            "name": "Jobs to Be Done",
            "category": "Innovation",
            "summary": "Frame demand around the progress a customer seeks in a situation, including functional, emotional and social dimensions.",
            "components": [
                "Situation",
                "Desired progress",
                "Functional job",
                "Emotional and social jobs",
                "Forces of change"
            ],
            "uses": [
                "Research customer demand",
                "Improve product discovery",
                "Shape value propositions"
            ],
            "prompt": "Use Jobs to Be Done to analyze [customer] in the situation [situation]. Draft job statements without embedding a solution, identify functional, emotional and social progress, current alternatives, push and pull forces, anxieties and habits. Provide interview questions to validate each hypothesis.",
            "programUrl": "/programs/business-analysis-pcba/",
            "programLabel": "Explore Business Analysis"
        },
        {
            "slug": "business-model-canvas-ai-prompt",
            "name": "Business Model Canvas",
            "category": "Entrepreneurship",
            "summary": "Describe how an organization creates, delivers and captures value across nine connected building blocks.",
            "components": [
                "Customer segments",
                "Value propositions",
                "Channels and relationships",
                "Activities, resources and partners",
                "Revenue and cost"
            ],
            "uses": [
                "Develop a venture hypothesis",
                "Review an operating model",
                "Prepare discovery experiments"
            ],
            "prompt": "Draft a Business Model Canvas for [idea or organization]. For every block, separate evidence from assumptions and show dependencies. Identify the three riskiest assumptions, suitable experiments, success thresholds and what would cause the model to change.",
            "programUrl": "/programs/first-business-launch-with-ai/",
            "programLabel": "Explore First Business"
        },
        {
            "slug": "sipoc-process-ai-prompt",
            "name": "SIPOC Process Map",
            "category": "Operations",
            "summary": "Define suppliers, inputs, process steps, outputs and customers before detailed process analysis.",
            "components": [
                "Suppliers",
                "Inputs",
                "Process",
                "Outputs",
                "Customers"
            ],
            "uses": [
                "Scope process improvement",
                "Clarify handoffs",
                "Prepare automation discovery"
            ],
            "prompt": "Create a SIPOC map for [process] from [start event] to [end event]. Limit the process to five to seven high-level steps, distinguish requirements from inputs, identify internal and external customers, and list evidence needed to confirm the map with process participants.",
            "programUrl": "/programs/operations-management-supply-chain/",
            "programLabel": "Explore Operations Management & Supply Chain"
        },
        {
            "slug": "raci-matrix-ai-prompt",
            "name": "RACI Matrix",
            "category": "Management",
            "summary": "Clarify who is responsible, accountable, consulted and informed for decisions and deliverables.",
            "components": [
                "Responsible",
                "Accountable",
                "Consulted",
                "Informed",
                "Governance checks"
            ],
            "uses": [
                "Clarify project roles",
                "Reduce approval delays",
                "Design operating governance"
            ],
            "prompt": "Build a RACI matrix for [initiative] using roles [list] and deliverables [list]. Assign one accountable role per deliverable where possible, distinguish doing from approving, identify overloaded or missing roles, and list decisions that need escalation rules beyond a RACI chart.",
            "programUrl": "/programs/project-management/",
            "programLabel": "Explore Project Management"
        },
        {
            "slug": "five-whys-root-cause-ai-prompt",
            "name": "Five Whys Analysis",
            "category": "Operations",
            "summary": "Trace a problem through causal layers while avoiding a simplistic single-root-cause story.",
            "components": [
                "Problem statement",
                "Evidence",
                "Causal chain",
                "Contributing conditions",
                "Corrective actions"
            ],
            "uses": [
                "Investigate defects",
                "Review service failures",
                "Prepare corrective action"
            ],
            "prompt": "Facilitate a Five Whys analysis for [specific observed problem]. Ask for evidence at each causal step, consider multiple branches and system conditions, distinguish correlation from cause, and stop when the team reaches a controllable condition supported by evidence. Propose containment, corrective and preventive actions.",
            "programUrl": "/programs/operations-management-supply-chain/",
            "programLabel": "Explore Operations Management & Supply Chain"
        },
        {
            "slug": "fishbone-diagram-ai-prompt",
            "name": "Fishbone Diagram",
            "category": "Operations",
            "summary": "Organize possible causes of a defined effect across categories before validation.",
            "components": [
                "Problem effect",
                "People",
                "Process",
                "Technology or equipment",
                "Materials and environment",
                "Validation"
            ],
            "uses": [
                "Structure root-cause workshops",
                "Investigate quality issues",
                "Plan evidence collection"
            ],
            "prompt": "Create a fishbone analysis for the measurable effect [problem]. Generate candidate causes under people, method, technology, materials, measurement and environment, but label them as hypotheses. Rank by plausibility and impact, then specify evidence or tests that could confirm or reject each priority cause.",
            "programUrl": "/programs/operations-management-supply-chain/",
            "programLabel": "Explore Operations Management & Supply Chain"
        },
        {
            "slug": "okr-planning-ai-prompt",
            "name": "OKR Planning",
            "category": "Performance",
            "summary": "Turn a focused outcome into measurable key results without confusing activities with results.",
            "components": [
                "Objective",
                "Key results",
                "Initiatives",
                "Owners",
                "Review cadence"
            ],
            "uses": [
                "Set quarterly priorities",
                "Align teams",
                "Improve outcome measurement"
            ],
            "prompt": "Draft OKRs for [team or strategy] over [period]. Write a qualitative objective and two to four measurable key results with baselines, formulas, data sources and owners. Keep initiatives separate, identify gaming risks and dependencies, and include a review cadence and confidence assessment.",
            "programUrl": "/programs/practical-management-skills/",
            "programLabel": "Explore Practical Management Skills"
        },
        {
            "slug": "risk-matrix-ai-prompt",
            "name": "Risk Matrix",
            "category": "Risk",
            "summary": "Compare likelihood and impact consistently while documenting controls, uncertainty and treatment decisions.",
            "components": [
                "Risk statement",
                "Likelihood",
                "Impact",
                "Controls",
                "Treatment and owner"
            ],
            "uses": [
                "Build a risk register",
                "Prioritize project risk",
                "Review operational controls"
            ],
            "prompt": "Build a risk assessment for [scope]. Write each risk as cause-event-effect, define likelihood and impact scales before scoring, document existing controls and control evidence, estimate residual risk and assign owner, treatment, due date and leading indicators. Flag uncertainty rather than inventing precision.",
            "programUrl": "/programs/risk-management/",
            "programLabel": "Explore Risk Management"
        },
        {
            "slug": "stakeholder-mapping-ai-prompt",
            "name": "Stakeholder Mapping",
            "category": "Leadership",
            "summary": "Analyze stakeholder interest, influence, impact and relationship needs for a change or decision.",
            "components": [
                "Stakeholders",
                "Interest",
                "Influence",
                "Impact",
                "Engagement approach"
            ],
            "uses": [
                "Plan organizational change",
                "Prepare communications",
                "Improve project governance"
            ],
            "prompt": "Create a stakeholder map for [initiative]. Identify affected groups, interests, influence, degree of impact, likely concerns and evidence. Avoid stereotypes about individuals. Recommend two-way engagement, decisions requiring consultation, owners and signals that stakeholder conditions have changed.",
            "programUrl": "/programs/emerging-leaders-business-ai-foundations/",
            "programLabel": "Explore Emerging Leader"
        }
    ]
}