# Customer Journey Map AI Prompt and Guide

Map customer goals, actions, evidence, emotions and friction across a defined journey.

Canonical page: https://mtfinstitute.com/tools/ai-business-prompts/customer-journey-map-ai-prompt/
Category: Customer Experience

## Core components
- Stages
- Customer goals
- Touchpoints
- Pain points
- Measures and opportunities

## Prompt template

Create a customer journey map for [persona] trying to [job] across [scope]. At each stage identify customer goal, action, channel, evidence, friction, emotion and operational owner. Distinguish known research from assumptions and propose validation methods and measurable improvements.

## Practical uses
- Improve onboarding
- Redesign a service
- Prioritize experience research

Related learning: https://mtfinstitute.com/programs/business-analysis-pcba/

Verify AI-generated claims against primary sources. When quoting or adapting this prompt, cite the canonical page.