# Blue Ocean Strategy AI Prompt and Guide

Explore differentiation and cost choices through the eliminate-reduce-raise-create framework without assuming an uncontested market exists.

Canonical page: https://mtfinstitute.com/tools/ai-business-prompts/blue-ocean-strategy-ai-prompt/
Category: Innovation

## Core components
- Eliminate
- Reduce
- Raise
- Create
- Strategy canvas

## Prompt template

Use a Blue Ocean Strategy lens for [offering] serving [customer]. Identify accepted industry factors and available evidence, then propose eliminate, reduce, raise and create hypotheses. Explain trade-offs, noncustomer groups, imitation risk and tests required before claiming a new market space.

## Practical uses
- Redesign a value proposition
- Challenge industry conventions
- Generate innovation hypotheses

Related learning: https://mtfinstitute.com/programs/digital-transformation-ai/

Verify AI-generated claims against primary sources. When quoting or adapting this prompt, cite the canonical page.