# BCG Growth-Share Matrix AI Prompt and Guide

Structure a portfolio discussion using relative market share and market growth while exposing the limitations of simplified labels.

Canonical page: https://mtfinstitute.com/tools/ai-business-prompts/bcg-matrix-ai-prompt/
Category: Portfolio

## Core components
- Stars
- Cash cows
- Question marks
- Dogs
- Resource allocation

## Prompt template

Create a BCG-style portfolio analysis for [business units or products]. Use supplied data for relative share and market growth, show calculations, mark missing evidence, and do not force uncertain items into a quadrant. Recommend invest, maintain, harvest or investigate actions with assumptions and risks.

## Practical uses
- Review product portfolios
- Discuss investment allocation
- Identify missing evidence

Related learning: https://mtfinstitute.com/programs/general-management-strategic-leadership/

Verify AI-generated claims against primary sources. When quoting or adapting this prompt, cite the canonical page.