# Ansoff Matrix AI Prompt and Guide

Compare growth options across existing or new products and existing or new markets while making risk explicit.

Canonical page: https://mtfinstitute.com/tools/ai-business-prompts/ansoff-matrix-ai-prompt/
Category: Growth

## Core components
- Market penetration
- Market development
- Product development
- Diversification

## Prompt template

Apply the Ansoff Matrix to [organization] with current products [list] and markets [list]. Generate realistic options in all four quadrants, state capabilities and risks, define evidence required before investment, and rank options against [criteria]. Avoid assuming diversification is automatically attractive.

## Practical uses
- Compare growth pathways
- Prioritize product investments
- Structure a board discussion

Related learning: https://mtfinstitute.com/programs/first-business-launch-with-ai/

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