# Professional Certificate in Digital Marketing Strategy

Canonical URL: https://mtfinstitute.com/programs/digital-marketing-strategy/
Official publisher: MTF Institute of Management, Technology and Finance
Language: English
Topics: Attribution, Campaign Planning, Marketing Measurement, Digital Marketing Strategy, Lifecycle Marketing, Channel Strategy, Customer Funnel and Journey, Integrated Marketing Plan

> Build practical capability in channel strategy, funnel and journey, campaign planning, attribution and measurement, lifecycle decisions and the integrated marketing plan.

## Program facts

- Format: 100% online, self-paced English lessons with templates, connected cases and optional human-verified AI practice
- Recommended duration: Up to 1 month
- Study time: 20 core lessons, 20 practical workplace artifacts, three Role Starter Pack resources and one applied capstone
- Tuition: €10
- Credential: Certificate of completion: Professional Certificate in Digital Marketing Strategy
- Enrollment: https://edu.gtf.pt/course/view.php?id=91


&lt;header class=&quot;program-hero fm-hero-compact&quot;&gt;
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  &lt;div class=&quot;content-shell program-hero-content&quot;&gt;
    &lt;nav class=&quot;breadcrumbs breadcrumbs-light&quot; aria-label=&quot;Breadcrumb&quot;&gt;&lt;a href=&quot;https://mtfinstitute.com/&quot;&gt;Home&lt;/a&gt;&lt;span&gt;/&lt;/span&gt;&lt;a href=&quot;https://mtfinstitute.com/programs/&quot;&gt;Programs&lt;/a&gt;&lt;/nav&gt;
    &lt;p class=&quot;eyebrow&quot;&gt;Online professional certificate&lt;/p&gt;
    &lt;h1&gt;Professional Certificate in Digital Marketing Strategy&lt;/h1&gt;
    &lt;p class=&quot;content-deck&quot;&gt;Build an integrated decision system across channel strategy, funnel and journey, campaign planning, attribution and measurement, lifecycle, and the integrated marketing plan.&lt;/p&gt;
    &lt;div class=&quot;fm-actions&quot;&gt;&lt;a class=&quot;button button-gold&quot; href=&quot;#enroll&quot;&gt;Enroll now - €10&lt;/a&gt;&lt;a class=&quot;button button-ghost-light&quot; href=&quot;#curriculum&quot;&gt;View curriculum&lt;/a&gt;&lt;/div&gt;
    &lt;dl class=&quot;fm-facts&quot;&gt;&lt;div&gt;&lt;dt&gt;Format&lt;/dt&gt;&lt;dd&gt;Online, self-paced&lt;/dd&gt;&lt;/div&gt;&lt;div&gt;&lt;dt&gt;Study time&lt;/dt&gt;&lt;dd&gt;Up to 1 month&lt;/dd&gt;&lt;/div&gt;&lt;div&gt;&lt;dt&gt;Curriculum&lt;/dt&gt;&lt;dd&gt;4 modules, 20 applied lessons&lt;/dd&gt;&lt;/div&gt;&lt;div&gt;&lt;dt&gt;Language&lt;/dt&gt;&lt;dd&gt;English&lt;/dd&gt;&lt;/div&gt;&lt;/dl&gt;
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&lt;section class=&quot;fm-band&quot; aria-labelledby=&quot;capabilities-title&quot;&gt;
  &lt;div class=&quot;fm-shell&quot;&gt;
    &lt;div class=&quot;fm-heading&quot;&gt;
      &lt;p class=&quot;eyebrow dark&quot;&gt;Practical capability&lt;/p&gt;
      &lt;h2 id=&quot;capabilities-title&quot;&gt;Connect digital marketing choices to one clear business decision.&lt;/h2&gt;
      &lt;p&gt;Digital marketing becomes strategically useful when channel choices, customer journeys, campaigns, lifecycle activity and measurement answer the same business question. This course develops the practical judgment to connect those elements, explain trade-offs and turn mixed evidence into decisions that specialist teams and stakeholders can act on.&lt;/p&gt;
      &lt;p&gt;Learners progress from framing a marketing decision to building an integrated digital marketing plan. Across a connected fictional company, they create twenty workplace artifacts, practise human-led use of AI for analysis and critique, and learn to distinguish operating signals, attributed credit and causal evidence while protecting customer trust.&lt;/p&gt;
    &lt;/div&gt;
    &lt;div class=&quot;fm-skill-grid&quot;&gt;
      &lt;article class=&quot;fm-skill&quot;&gt;&lt;span class=&quot;fm-skill-mark&quot;&gt;01&lt;/span&gt;&lt;b&gt;Channel portfolio strategy&lt;/b&gt;&lt;p&gt;Give each channel a distinct role and connect the portfolio to customer states, dependencies and decision signals.&lt;/p&gt;&lt;/article&gt;
      &lt;article class=&quot;fm-skill&quot;&gt;&lt;span class=&quot;fm-skill-mark&quot;&gt;02&lt;/span&gt;&lt;b&gt;Funnel and journey decisions&lt;/b&gt;&lt;p&gt;Map observable customer states, transitions, friction and evidence gaps without pretending the full journey is visible.&lt;/p&gt;&lt;/article&gt;
      &lt;article class=&quot;fm-skill&quot;&gt;&lt;span class=&quot;fm-skill-mark&quot;&gt;03&lt;/span&gt;&lt;b&gt;Campaign planning&lt;/b&gt;&lt;p&gt;Coordinate campaign objectives, audiences, messages, offers, timing, owners, controls and experiments.&lt;/p&gt;&lt;/article&gt;
      &lt;article class=&quot;fm-skill&quot;&gt;&lt;span class=&quot;fm-skill-mark&quot;&gt;04&lt;/span&gt;&lt;b&gt;Attribution and measurement&lt;/b&gt;&lt;p&gt;Match reporting, attribution and experiments to the questions each method can credibly answer.&lt;/p&gt;&lt;/article&gt;
      &lt;article class=&quot;fm-skill&quot;&gt;&lt;span class=&quot;fm-skill-mark&quot;&gt;05&lt;/span&gt;&lt;b&gt;Lifecycle decisioning&lt;/b&gt;&lt;p&gt;Set eligibility, treatment, timing, suppression, exits, monitoring and human escalation for lifecycle activity.&lt;/p&gt;&lt;/article&gt;
      &lt;article class=&quot;fm-skill&quot;&gt;&lt;span class=&quot;fm-skill-mark&quot;&gt;06&lt;/span&gt;&lt;b&gt;Integrated marketing planning&lt;/b&gt;&lt;p&gt;Reconcile strategy, investment, risk, ownership, handoffs and review cadence in one decision-ready plan.&lt;/p&gt;&lt;/article&gt;
    &lt;/div&gt;
  &lt;/div&gt;
&lt;/section&gt;

&lt;section class=&quot;fm-band fm-band-alt&quot; aria-labelledby=&quot;roles-title&quot;&gt;
  &lt;div class=&quot;fm-shell&quot;&gt;
    &lt;div class=&quot;fm-heading&quot;&gt;&lt;p class=&quot;eyebrow dark&quot;&gt;Who this course is for&lt;/p&gt;&lt;h2 id=&quot;roles-title&quot;&gt;For professionals who coordinate digital marketing decisions across specialist teams.&lt;/h2&gt;&lt;p&gt;The course supports practitioners who need an integrated operating method and clear authority boundaries, not a collection of isolated channel tactics.&lt;/p&gt;&lt;/div&gt;
    &lt;div class=&quot;fm-role-grid&quot;&gt;
      &lt;div class=&quot;fm-role&quot;&gt;&lt;span class=&quot;fm-role-mark&quot;&gt;DS&lt;/span&gt;&lt;strong&gt;Digital marketing strategist&lt;/strong&gt;&lt;details&gt;&lt;summary&gt;Role fit&lt;/summary&gt;&lt;p&gt;Builds cross-channel recommendations and connects business outcomes with journey, campaign, lifecycle and measurement choices.&lt;/p&gt;&lt;/details&gt;&lt;/div&gt;
      &lt;div class=&quot;fm-role&quot;&gt;&lt;span class=&quot;fm-role-mark&quot;&gt;GP&lt;/span&gt;&lt;strong&gt;Growth or performance marketer&lt;/strong&gt;&lt;details&gt;&lt;summary&gt;Role fit&lt;/summary&gt;&lt;p&gt;Needs to coordinate experiments, attribution limits and portfolio decisions without treating platform credit as causal proof.&lt;/p&gt;&lt;/details&gt;&lt;/div&gt;
      &lt;div class=&quot;fm-role&quot;&gt;&lt;span class=&quot;fm-role-mark&quot;&gt;LC&lt;/span&gt;&lt;strong&gt;Lifecycle marketing practitioner&lt;/strong&gt;&lt;details&gt;&lt;summary&gt;Role fit&lt;/summary&gt;&lt;p&gt;Designs governed customer-state decisions while approved system administration and sensitive data decisions remain with designated owners.&lt;/p&gt;&lt;/details&gt;&lt;/div&gt;
      &lt;div class=&quot;fm-role&quot;&gt;&lt;span class=&quot;fm-role-mark&quot;&gt;MM&lt;/span&gt;&lt;strong&gt;Marketing manager or cross-functional lead&lt;/strong&gt;&lt;details&gt;&lt;summary&gt;Role fit&lt;/summary&gt;&lt;p&gt;Coordinates channel, creative, analytics, finance, privacy and customer-facing teams around a shared plan and review rhythm.&lt;/p&gt;&lt;/details&gt;&lt;/div&gt;
    &lt;/div&gt;
  &lt;/div&gt;
&lt;/section&gt;

&lt;section class=&quot;fm-band&quot; aria-labelledby=&quot;cycle-title&quot;&gt;
  &lt;div class=&quot;fm-shell&quot;&gt;
    &lt;div class=&quot;fm-heading&quot;&gt;&lt;p class=&quot;eyebrow dark&quot;&gt;The operating cycle&lt;/p&gt;&lt;h2 id=&quot;cycle-title&quot;&gt;Move from a marketing trigger to a controlled decision, handoff and review.&lt;/h2&gt;&lt;p&gt;The sequence follows the role operating playbook and keeps evidence, authority and customer safeguards visible throughout the work.&lt;/p&gt;&lt;/div&gt;
    &lt;div class=&quot;fm-flow&quot;&gt;&lt;div&gt;&lt;span&gt;Step 1&lt;/span&gt;&lt;strong&gt;Frame the decision and authority&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;Step 2&lt;/span&gt;&lt;strong&gt;Build the evidence, audience and journey baseline&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;Step 3&lt;/span&gt;&lt;strong&gt;Coordinate channels, campaigns and lifecycle&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;Step 4&lt;/span&gt;&lt;strong&gt;Set measurement, readiness and controls&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;Step 5&lt;/span&gt;&lt;strong&gt;Assemble and review the integrated plan&lt;/strong&gt;&lt;/div&gt;&lt;div&gt;&lt;span&gt;Step 6&lt;/span&gt;&lt;strong&gt;Handoff, monitor, decide and close&lt;/strong&gt;&lt;/div&gt;&lt;/div&gt;
  &lt;/div&gt;
&lt;/section&gt;

&lt;section class=&quot;fm-band fm-band-alt&quot; id=&quot;curriculum&quot; aria-labelledby=&quot;curriculum-title&quot;&gt;
  &lt;div class=&quot;fm-shell&quot;&gt;
    &lt;div class=&quot;fm-curriculum-head&quot;&gt;&lt;div class=&quot;fm-heading&quot;&gt;&lt;p class=&quot;eyebrow dark&quot;&gt;Curriculum&lt;/p&gt;&lt;h2 id=&quot;curriculum-title&quot;&gt;Four modules. Twenty applied lessons.&lt;/h2&gt;&lt;/div&gt;&lt;div class=&quot;fm-curriculum-controls&quot; aria-label=&quot;Curriculum display controls&quot;&gt;&lt;button class=&quot;fm-text-button&quot; type=&quot;button&quot; data-expand-lessons&gt;Expand all&lt;/button&gt;&lt;button class=&quot;fm-text-button&quot; type=&quot;button&quot; data-collapse-lessons&gt;Collapse all&lt;/button&gt;&lt;/div&gt;&lt;/div&gt;

    &lt;section class=&quot;fm-module&quot; aria-labelledby=&quot;module-1-title&quot;&gt;&lt;div class=&quot;fm-module-heading&quot;&gt;&lt;span&gt;Module 1&lt;/span&gt;&lt;div&gt;&lt;h3 id=&quot;module-1-title&quot;&gt;Strategic Foundations and Customer Journey&lt;/h3&gt;&lt;p&gt;Define the marketing decision, build an evidence-bounded audience and journey view, assign channel roles and establish decision rights.&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;fm-lessons&quot;&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;01&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Frame the Marketing Decision&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to turn a broad business request into a clear marketing decision that a team can investigate and act on.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Clarify the outcome&lt;/li&gt;&lt;li&gt;Phrase the decision as a choice&lt;/li&gt;&lt;li&gt;Set the audience and time horizon&lt;/li&gt;&lt;li&gt;Separate evidence from assumptions&lt;/li&gt;&lt;li&gt;Name authority and review criteria&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Marketing Decision Brief&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;02&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Define the Audience Evidence&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to describe an audience through useful evidence rather than vague personas or platform labels.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Select the decision-relevant audience&lt;/li&gt;&lt;li&gt;Describe its need and context&lt;/li&gt;&lt;li&gt;Inventory observable signals&lt;/li&gt;&lt;li&gt;Set eligibility and exclusions&lt;/li&gt;&lt;li&gt;Record assumptions and review conditions&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Audience Evidence Profile&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;03&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Map Customer States and Journey Gaps&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to map the customer journey without pretending that every influence or transition is fully observable.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Define customer states&lt;/li&gt;&lt;li&gt;Set transition evidence&lt;/li&gt;&lt;li&gt;Locate friction&lt;/li&gt;&lt;li&gt;Add channel and AI-mediated touchpoints&lt;/li&gt;&lt;li&gt;Mark gaps and choose a priority transition&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Customer State and Journey Map&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;04&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Assign Roles Across the Channel Portfolio&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to manage channels as a coordinated portfolio rather than a collection of isolated tactics.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Inventory available channels&lt;/li&gt;&lt;li&gt;Connect channels to customer states&lt;/li&gt;&lt;li&gt;Assign distinct roles&lt;/li&gt;&lt;li&gt;Define dependencies and limits&lt;/li&gt;&lt;li&gt;Test the portfolio for gaps and duplication&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Channel Role Matrix&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;05&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Establish Decision Rights and Work Rhythm&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to keep integrated marketing work moving through explicit authority, handoffs and review rhythms.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;List the decisions&lt;/li&gt;&lt;li&gt;Assign decision and approval roles&lt;/li&gt;&lt;li&gt;Define handoff acceptance&lt;/li&gt;&lt;li&gt;Set escalation routes&lt;/li&gt;&lt;li&gt;Schedule recurring and event-driven reviews&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Decision Rights and Cadence Map&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
    &lt;/div&gt;&lt;/section&gt;

    &lt;section class=&quot;fm-module&quot; aria-labelledby=&quot;module-2-title&quot;&gt;&lt;div class=&quot;fm-module-heading&quot;&gt;&lt;span&gt;Module 2&lt;/span&gt;&lt;div&gt;&lt;h3 id=&quot;module-2-title&quot;&gt;Campaign Portfolio and Experimentation&lt;/h3&gt;&lt;p&gt;Coordinate campaign choices, write an integrated brief, sequence messages and offers, design a decision-focused experiment and confirm data readiness.&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;fm-lessons&quot;&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;06&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Build a Coordinated Campaign Portfolio&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to choose and sequence campaigns so that the portfolio works toward a shared outcome.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Collect campaign proposals&lt;/li&gt;&lt;li&gt;Group them by decision and journey role&lt;/li&gt;&lt;li&gt;Compare value, evidence, effort and risk&lt;/li&gt;&lt;li&gt;Sequence dependencies&lt;/li&gt;&lt;li&gt;Assign owners and review points&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Campaign Portfolio Plan&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;07&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Write an Integrated Campaign Brief&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to brief channel, creative, data and lifecycle specialists around one coherent campaign decision.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;State the campaign decision&lt;/li&gt;&lt;li&gt;Define audience and journey role&lt;/li&gt;&lt;li&gt;Connect offer and message&lt;/li&gt;&lt;li&gt;Assign channel contributions&lt;/li&gt;&lt;li&gt;Specify controls and success evidence&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Integrated Campaign Brief&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;08&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Sequence Messages and Offers Across the Journey&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to make campaign and lifecycle messages reinforce one another as customer needs change.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Choose the state transitions&lt;/li&gt;&lt;li&gt;Identify the customer question&lt;/li&gt;&lt;li&gt;Define message and proof&lt;/li&gt;&lt;li&gt;Select offer and channel&lt;/li&gt;&lt;li&gt;Set continuity, suppression and exits&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Message and Offer Sequence&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;09&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Plan an Experiment That Leads to Action&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to design a test that can change a real marketing decision rather than merely produce a result.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Define the decision and hypothesis&lt;/li&gt;&lt;li&gt;Choose a valid comparison&lt;/li&gt;&lt;li&gt;Set the primary metric and guardrails&lt;/li&gt;&lt;li&gt;Establish run and integrity conditions&lt;/li&gt;&lt;li&gt;Write the decision rule&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Experiment Decision Brief&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;10&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Confirm Campaign Data Readiness&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to treat usable first-party data and consent status as practical launch conditions.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Identify required data&lt;/li&gt;&lt;li&gt;Verify taxonomy&lt;/li&gt;&lt;li&gt;Inspect events and destinations&lt;/li&gt;&lt;li&gt;Check consent and freshness&lt;/li&gt;&lt;li&gt;Assign ownership and release status&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Campaign Data Readiness Checklist&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
    &lt;/div&gt;&lt;/section&gt;

    &lt;section class=&quot;fm-module&quot; aria-labelledby=&quot;module-3-title&quot;&gt;&lt;div class=&quot;fm-module-heading&quot;&gt;&lt;span&gt;Module 3&lt;/span&gt;&lt;div&gt;&lt;h3 id=&quot;module-3-title&quot;&gt;Measurement, Lifecycle and Responsible Automation&lt;/h3&gt;&lt;p&gt;Choose fit-for-purpose measurement, set attribution rules, turn evidence into recommendations and govern lifecycle and AI-assisted work.&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;fm-lessons&quot;&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;11&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Design a Measurement Portfolio&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to combine measurement methods without asking one metric to answer every business question.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;List the decisions&lt;/li&gt;&lt;li&gt;Classify the question type&lt;/li&gt;&lt;li&gt;Choose the method&lt;/li&gt;&lt;li&gt;Define metrics and data needs&lt;/li&gt;&lt;li&gt;Set assumptions, cadence and action thresholds&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Measurement Decision Plan&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;12&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Set Attribution Rules for the Buying Cycle&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to make attribution settings a deliberate business-cycle choice instead of an invisible platform default.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Define the conversion&lt;/li&gt;&lt;li&gt;Estimate the buying cycle&lt;/li&gt;&lt;li&gt;Select model and window&lt;/li&gt;&lt;li&gt;Record identity limits&lt;/li&gt;&lt;li&gt;Compare sensitivity and set reporting language&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Attribution Policy Note&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;13&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Turn Performance Data into a Recommendation&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to turn mixed performance signals into a clear recommendation without overstating what the data proves.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Restate the decision&lt;/li&gt;&lt;li&gt;Validate definitions and data&lt;/li&gt;&lt;li&gt;Make relevant comparisons&lt;/li&gt;&lt;li&gt;Separate observation, credit and causality&lt;/li&gt;&lt;li&gt;Recommend an action and review condition&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Performance Insight Memo&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;14&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Design Governed Lifecycle Decisions&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to design lifecycle activity as governed customer-state decisions rather than a sequence of automated messages.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Define states and objective&lt;/li&gt;&lt;li&gt;Set entry and eligibility&lt;/li&gt;&lt;li&gt;Choose treatment and timing&lt;/li&gt;&lt;li&gt;Define exits and suppression&lt;/li&gt;&lt;li&gt;Assign monitoring and human escalation&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Lifecycle Decision Map&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;15&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Supervise AI-Assisted Marketing Work&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to use AI as supervised work support while preserving evidence, authority and customer safeguards.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Define the supported task&lt;/li&gt;&lt;li&gt;Control inputs&lt;/li&gt;&lt;li&gt;Specify output and evidence&lt;/li&gt;&lt;li&gt;Verify sources and risks&lt;/li&gt;&lt;li&gt;Record human disposition and recovery conditions&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; AI Work Review Guide&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
    &lt;/div&gt;&lt;/section&gt;

    &lt;section class=&quot;fm-module&quot; aria-labelledby=&quot;module-4-title&quot;&gt;&lt;div class=&quot;fm-module-heading&quot;&gt;&lt;span&gt;Module 4&lt;/span&gt;&lt;div&gt;&lt;h3 id=&quot;module-4-title&quot;&gt;Integrated Planning and Decisioning&lt;/h3&gt;&lt;p&gt;Protect consent and claims, compare investment choices, coordinate handoffs, run an integrated review and produce the complete plan.&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;fm-lessons&quot;&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;16&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Protect Consent and Substantiate Claims&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to connect customer consent, data use and claim evidence before marketing activity reaches the market.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Map data purpose and flow&lt;/li&gt;&lt;li&gt;Identify consent and sensitivity&lt;/li&gt;&lt;li&gt;Inspect claims&lt;/li&gt;&lt;li&gt;Verify substantiation, rights and provenance&lt;/li&gt;&lt;li&gt;Route approval, revision or escalation&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Consent and Claim Review&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;17&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Compare Channel Investment Options&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to present channel investment as strategic options with explicit trade-offs and uncertainty.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Define the allocation decision&lt;/li&gt;&lt;li&gt;Create feasible options&lt;/li&gt;&lt;li&gt;Estimate contribution, cost and uncertainty&lt;/li&gt;&lt;li&gt;Compare risks and dependencies&lt;/li&gt;&lt;li&gt;Recommend an option and review condition&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Channel Investment Options Paper&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;18&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Coordinate Handoffs and Escalations&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to make cross-functional handoffs clear, accepted and recoverable when a dependency or risk changes.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Name the receiving owner&lt;/li&gt;&lt;li&gt;Assemble context and inputs&lt;/li&gt;&lt;li&gt;Define acceptance and change limits&lt;/li&gt;&lt;li&gt;Set timing and feedback&lt;/li&gt;&lt;li&gt;Specify escalation and closure&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Cross-Functional Handoff Plan&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;19&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Run an Integrated Marketing Review&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to run an integrated review that converts performance evidence and exceptions into decisions.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Confirm decisions due&lt;/li&gt;&lt;li&gt;Update the portfolio view&lt;/li&gt;&lt;li&gt;Surface exceptions&lt;/li&gt;&lt;li&gt;Compare evidence with thresholds&lt;/li&gt;&lt;li&gt;Assign dispositions, owners and next review points&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Integrated Marketing Review Pack&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
      &lt;details class=&quot;fm-lesson&quot;&gt;&lt;summary&gt;&lt;span class=&quot;fm-lesson-number&quot;&gt;20&lt;/span&gt;&lt;span class=&quot;fm-lesson-heading&quot;&gt;&lt;strong&gt;Produce the Integrated Digital Marketing Plan&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;fm-expand-label&quot; aria-hidden=&quot;true&quot;&gt;Details&lt;/span&gt;&lt;/summary&gt;&lt;div class=&quot;fm-lesson-body&quot;&gt;&lt;p&gt;Learn to combine the full digital marketing decision system into one plan that guides action and adaptation.&lt;/p&gt;&lt;h4&gt;Five practical steps&lt;/h4&gt;&lt;ol&gt;&lt;li&gt;Restate the outcome and scope&lt;/li&gt;&lt;li&gt;Synthesize audience and journey priorities&lt;/li&gt;&lt;li&gt;Connect channel, campaign and lifecycle choices&lt;/li&gt;&lt;li&gt;Align measurement and learning&lt;/li&gt;&lt;li&gt;Reconcile ownership, investment, risk and cadence&lt;/li&gt;&lt;/ol&gt;&lt;p class=&quot;fm-deliverable&quot;&gt;&lt;strong&gt;Primary deliverable:&lt;/strong&gt; Integrated Digital Marketing Plan&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
    &lt;/div&gt;&lt;/section&gt;
  &lt;/div&gt;
&lt;/section&gt;

&lt;section class=&quot;fm-band fm-capstone&quot; aria-labelledby=&quot;capstone-title&quot;&gt;
  &lt;div class=&quot;fm-shell fm-capstone-grid&quot;&gt;&lt;div&gt;&lt;p class=&quot;eyebrow&quot;&gt;Applied capstone&lt;/p&gt;&lt;h2 id=&quot;capstone-title&quot;&gt;Integrated Growth Recovery Plan&lt;/h2&gt;&lt;p&gt;Use only the course methods that fit this decision. Produce one integrated professional plan rather than a forced assembly of every lesson artifact.&lt;/p&gt;&lt;/div&gt;&lt;div class=&quot;fm-case&quot;&gt;&lt;h3&gt;The situation&lt;/h3&gt;&lt;p&gt;Fieldstone Fitness is a fictional U.S. regional membership business with in-person locations and a digital class service. Rising acquisition costs, weaker trial-to-membership progression, uneven onboarding, conflicting platform credit and a consent-sensitive personalization idea require one twelve-week portfolio direction within one hundred notional allocation units.&lt;/p&gt;&lt;h3&gt;Your task&lt;/h3&gt;&lt;p&gt;Recommend how Fieldstone should coordinate channel roles, one priority campaign, one lifecycle decision and a fit-for-purpose measurement approach to improve qualified membership progression while protecting customer trust and keeping authority explicit. Use only the relevant course methods.&lt;/p&gt;&lt;div class=&quot;fm-deliverable-box&quot;&gt;&lt;strong&gt;Integrated Growth Recovery Plan&lt;/strong&gt;&lt;span&gt;One approximately five-page plan covering the decision, audience and journey priority, coordinated channel and lifecycle choices, measurement and attribution logic, allocation rationale, material risks, decision owners and review cadence.&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;
&lt;/section&gt;

&lt;section class=&quot;fm-band&quot; aria-labelledby=&quot;community-title&quot;&gt;
  &lt;div class=&quot;fm-shell&quot;&gt;&lt;div class=&quot;fm-heading&quot;&gt;&lt;p class=&quot;eyebrow dark&quot;&gt;The people behind MTF&lt;/p&gt;&lt;h2 id=&quot;community-title&quot;&gt;Meet MTF faculty and the learner community.&lt;/h2&gt;&lt;p&gt;Explore the professional backgrounds of MTF faculty and learn more about the international community studying with the Institute.&lt;/p&gt;&lt;/div&gt;&lt;div class=&quot;fm-community-grid&quot;&gt;&lt;a class=&quot;fm-community-link&quot; href=&quot;https://mtfinstitute.com/about/faculty/&quot;&gt;&lt;span&gt;Faculty&lt;/span&gt;&lt;strong&gt;Meet our faculty&lt;/strong&gt;&lt;p&gt;Review the institute&#039;s faculty directory and professional profiles.&lt;/p&gt;&lt;/a&gt;&lt;a class=&quot;fm-community-link&quot; href=&quot;https://mtfinstitute.com/about/ambassadors/&quot;&gt;&lt;span&gt;Ambassadors&lt;/span&gt;&lt;strong&gt;Meet MTF ambassadors&lt;/strong&gt;&lt;p&gt;Explore the international community representing MTF Institute.&lt;/p&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;
&lt;/section&gt;

&lt;section class=&quot;program-commerce&quot; id=&quot;enroll&quot; aria-labelledby=&quot;enroll-title&quot;&gt;
  &lt;div class=&quot;fm-shell program-commerce-grid&quot;&gt;&lt;div class=&quot;fm-enroll-copy&quot;&gt;&lt;p class=&quot;eyebrow&quot;&gt;Enrollment&lt;/p&gt;&lt;h2 id=&quot;enroll-title&quot;&gt;Enroll in Professional Certificate in Digital Marketing Strategy&lt;/h2&gt;&lt;p&gt;One-time course price: &lt;strong&gt;€10&lt;/strong&gt;, including applicable taxes. Payment is processed securely by Stripe. No card details are stored on the MTF Institute website.&lt;/p&gt;&lt;p class=&quot;fm-support&quot;&gt;You will receive an email with access to the course. If you have any difficulties, please write to &lt;a href=&quot;mailto:welcome@gtf.pt&quot;&gt;welcome@gtf.pt&lt;/a&gt;.&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;
&lt;/section&gt;

&lt;section class=&quot;fm-band&quot; id=&quot;faq&quot; aria-labelledby=&quot;faq-title&quot;&gt;
  &lt;div class=&quot;fm-shell&quot;&gt;&lt;div class=&quot;fm-heading&quot;&gt;&lt;p class=&quot;eyebrow dark&quot;&gt;Questions and details&lt;/p&gt;&lt;h2 id=&quot;faq-title&quot;&gt;Frequently asked questions&lt;/h2&gt;&lt;p&gt;Open the sections that matter to you, including delivery format, AI-supported practice and the evidence used to design the curriculum.&lt;/p&gt;&lt;/div&gt;&lt;div class=&quot;fm-faq-list&quot;&gt;
    &lt;details&gt;&lt;summary&gt;Who is this digital marketing strategy course for?&lt;/summary&gt;&lt;div&gt;&lt;p&gt;It is designed for digital marketing strategists, growth or performance marketers, lifecycle practitioners, marketing managers and adjacent professionals who need to coordinate decisions across channel specialists and business functions.&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
    &lt;details&gt;&lt;summary&gt;What practical work will I complete?&lt;/summary&gt;&lt;div&gt;&lt;p&gt;You will create twenty distinct workplace artifacts, from a Marketing Decision Brief and Customer State and Journey Map to an Attribution Policy Note, Lifecycle Decision Map and Integrated Digital Marketing Plan. The separate capstone produces one Integrated Growth Recovery Plan.&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
    &lt;details&gt;&lt;summary&gt;How does the course work?&lt;/summary&gt;&lt;div&gt;&lt;p&gt;The course is 100% online, self-paced and taught in English. Each lesson combines theory, a five- to seven-step workplace method, a blank template, a completed fictional example, AI-supported practice, human checks and transfer beyond the case.&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
    &lt;details&gt;&lt;summary&gt;How is AI used in the practical work?&lt;/summary&gt;&lt;div&gt;&lt;p&gt;AI assistance is optional and supports bounded analysis, drafting or critique using supplied or authorized inputs. Learners verify evidence and retain responsibility for decisions, approvals and consequences; live spend, customer contact and sensitive data use remain with designated owners.&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
    &lt;details&gt;&lt;summary&gt;What evidence supports the curriculum?&lt;/summary&gt;&lt;div&gt;&lt;p&gt;The curriculum is connected to two MTF Institute publications: &lt;a href=&quot;https://mtfinstitute.com/insights/digital-marketing-strategy-us-vacancies-2026/&quot;&gt;Digital Marketing Strategy Roles in the United States: Evidence from 100 Current Vacancies&lt;/a&gt; and &lt;a href=&quot;https://mtfinstitute.com/insights/digital-marketing-strategy-2026-attribution-privacy-lifecycle-ai-planning/&quot;&gt;Digital Marketing Strategy in 2026: Attribution, Privacy, Lifecycle and AI-Assisted Planning&lt;/a&gt;.&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
    &lt;details&gt;&lt;summary&gt;Which professional resources are included?&lt;/summary&gt;&lt;div&gt;&lt;p&gt;The Role Starter Pack includes a Model Job Description, an ATS-Friendly Resume Template and a Model Role SOP / Operating Playbook for a Digital Marketing Strategy Practitioner. The resources keep strategy, coordination and review distinct from platform administration, legal advice and unauthorized live execution.&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
    &lt;details&gt;&lt;summary&gt;What certificate and access will I receive?&lt;/summary&gt;&lt;div&gt;&lt;p&gt;After enrollment, you receive access to the MTF learning platform. Completing the required lessons, applied capstone and certificate activity provides the MTF Institute course-completion certificate for Professional Certificate in Digital Marketing Strategy.&lt;/p&gt;&lt;/div&gt;&lt;/details&gt;
  &lt;/div&gt;&lt;/div&gt;
&lt;/section&gt;

&lt;aside class=&quot;fm-band fm-regulatory&quot; aria-labelledby=&quot;credential-title&quot;&gt;
  &lt;div class=&quot;fm-shell&quot;&gt;&lt;p class=&quot;eyebrow dark&quot;&gt;Credential status&lt;/p&gt;&lt;h2 id=&quot;credential-title&quot;&gt;Professional education notice&lt;/h2&gt;&lt;p&gt;Professional courses and certificates are taught under the terms of paragraph 3 of article 3 of Decree-Law No. 474/2010, published on July 8th by the Portuguese Ministry of Labour and Social Solidarity. The professional programs are related to professional / business education and are provided without official recognition (certificates are provided at a professional level and not academic degrees or diplomas and do not confer academic credits).&lt;/p&gt;&lt;/div&gt;
&lt;/aside&gt;

&lt;aside class=&quot;fm-band fm-band-alt&quot; aria-labelledby=&quot;related-title&quot;&gt;
  &lt;div class=&quot;fm-shell&quot;&gt;&lt;div class=&quot;fm-heading&quot;&gt;&lt;p class=&quot;eyebrow dark&quot;&gt;Continue the subject&lt;/p&gt;&lt;h2 id=&quot;related-title&quot;&gt;Related MTF resources&lt;/h2&gt;&lt;/div&gt;&lt;div class=&quot;fm-related-grid&quot;&gt;&lt;article&gt;&lt;span&gt;Research&lt;/span&gt;&lt;h3&gt;&lt;a href=&quot;https://mtfinstitute.com/insights/digital-marketing-strategy-us-vacancies-2026/&quot;&gt;Digital Marketing Strategy Roles in the United States&lt;/a&gt;&lt;/h3&gt;&lt;p&gt;Explore evidence from 100 current U.S. vacancies across six families of digital marketing strategy work.&lt;/p&gt;&lt;/article&gt;&lt;article&gt;&lt;span&gt;Program&lt;/span&gt;&lt;h3&gt;&lt;a href=&quot;https://mtfinstitute.com/programs/generative-agentic-ai-marketing/&quot;&gt;Professional Certificate in Generative &amp;amp; Agentic AI for Marketing&lt;/a&gt;&lt;/h3&gt;&lt;p&gt;Develop governed AI-assisted marketing workflows with explicit human control, evaluation and recovery conditions.&lt;/p&gt;&lt;/article&gt;&lt;article&gt;&lt;span&gt;Article&lt;/span&gt;&lt;h3&gt;&lt;a href=&quot;https://mtfinstitute.com/insights/digital-marketing-strategy-2026-attribution-privacy-lifecycle-ai-planning/&quot;&gt;Digital Marketing Strategy in 2026&lt;/a&gt;&lt;/h3&gt;&lt;p&gt;Review current changes in attribution, privacy, lifecycle decisioning, measurement and AI-assisted planning.&lt;/p&gt;&lt;/article&gt;&lt;/div&gt;&lt;/div&gt;
&lt;/aside&gt;

&lt;aside class=&quot;fm-final-cta&quot;&gt;
  &lt;div class=&quot;fm-shell&quot;&gt;&lt;p class=&quot;eyebrow&quot;&gt;Next step&lt;/p&gt;&lt;h2&gt;Build an integrated digital marketing plan that guides coordinated decisions.&lt;/h2&gt;&lt;a class=&quot;button button-gold&quot; href=&quot;#enroll&quot;&gt;Enroll now - €10&lt;/a&gt;&lt;/div&gt;
&lt;/aside&gt;

## Frequently asked questions

### Who is this digital marketing strategy course for?

It is designed for digital marketing strategists, growth or performance marketers, lifecycle practitioners, marketing managers and adjacent professionals who need to coordinate decisions across channel specialists and business functions.

### What practical work will I complete?

You will create twenty distinct workplace artifacts, from a Marketing Decision Brief and Customer State and Journey Map to an Attribution Policy Note, Lifecycle Decision Map and Integrated Digital Marketing Plan. The separate capstone produces one Integrated Growth Recovery Plan.

### How does the course work?

The course is 100% online, self-paced and taught in English. Each lesson combines theory, a five- to seven-step workplace method, a blank template, a completed fictional example, AI-supported practice, human checks and transfer beyond the case.

### How is AI used in the practical work?

AI assistance is optional and supports bounded analysis, drafting or critique using supplied or authorized inputs. Learners verify evidence and retain responsibility for decisions, approvals and consequences; live spend, customer contact and sensitive data use remain with designated owners.

### What evidence supports the curriculum?

The curriculum is connected to two MTF Institute publications: Digital Marketing Strategy Roles in the United States: Evidence from 100 Current Vacancies and Digital Marketing Strategy in 2026: Attribution, Privacy, Lifecycle and AI-Assisted Planning.

### Which professional resources are included?

The Role Starter Pack includes a Model Job Description, an ATS-Friendly Resume Template and a Model Role SOP / Operating Playbook for a Digital Marketing Strategy Practitioner.

### What certificate and access will I receive?

After enrollment, you receive access to the MTF learning platform. Completing the required lessons, applied capstone and certificate activity provides the MTF Institute course-completion certificate for Professional Certificate in Digital Marketing Strategy.

## Professional education notice

Professional courses and certificates are taught under the terms of paragraph 3 of article 3 of Decree-Law No. 474/2010, published on July 8th by the Portuguese Ministry of Labour and Social Solidarity. The professional programs are related to professional / business education and are provided without official recognition (certificates are provided at a professional level and not academic degrees or diplomas and do not confer academic credits).

## Citation guidance

When quoting or summarizing this program, cite the canonical HTML page: https://mtfinstitute.com/programs/digital-marketing-strategy/