# [Nelson B. Guillen Jr., PhD](https://www.linkedin.com/in/nelson-guillen-1975ab1ba/) — MTF Institute Ambassador

Canonical profile: https://mtfinstitute.com/about/ambassadors/nelson-b-guillen-jr/
LinkedIn profile: https://www.linkedin.com/in/nelson-guillen-1975ab1ba/
Location: Manila, Philippines
Professional focus: Marketing Educator, Researcher and Consultant
Expertise: Marketing strategy, Consumer behaviour, Responsible management education
Last reviewed: 2026-07-29

## Biography

Nelson B. Guillen Jr., PhD, is a certified professional marketer, educator, and researcher specializing in marketing, consumer behavior, and omnichannel strategies. He serves as Assistant Dean for External Affairs at De La Salle University's Ramon V. del Rosario College of Business. He is also an Entrepreneur and CMO of NARRA Marketing Consultancy, helping small businesses thrive. As Editor-in-Chief of SEISENSE Business Review and the Journal of Global Business Philippines, he is deeply committed to elevating research quality in the Philippines by championing rigorous, impactful scholarship that puts Filipino researchers and institutions on the global academic map. Lastly, he is appointed as Head of Student Engagement for the United Nations' PRME Chapter ASEAN+, where he works to embed responsible management education into the learning experiences of students across the ASEAN region, cultivating the next generation of ethical, purpose-driven business leaders to understand that profit and principles are not opposites, but partners.

## MTF Experience

MTF has given me something I genuinely value, access to continuing and professional education that is current, practical, and globally informed. As both an educator and a consultant, I am always looking for new frameworks and emerging marketing techniques to bring directly into the classroom and the boardroom. MTF delivers exactly that. It keeps me sharp, up to date, and relevant in a field that changes faster than most textbooks can keep pace with. I recommend it not because it is perfect, but because it is accessible, substantive, and built for professionals who are serious about growing.

## Community Impact & My Services

As a lifelong learner, I believe that education is not a privilege for the few; it is a right for everyone. My deepest dream is to see an ASEAN community where quality, affordable education is within reach for anyone willing to learn, regardless of where they were born, how much they earn, or what school they attended. MTF has helped make that dream more real for me by showing me what accessible, high-quality professional education can look like. No gates. No barriers. Just learning.

As an MTF Impact Ambassador, I am committed to carrying that same spirit forward, mentoring students, supporting Filipino MSMEs, and helping professionals across Southeast Asia build stronger marketing foundations. This is not just about career advancement. It is about inclusion. It is about SDG 4 (Quality Education for All) and my deep conviction that no one should be left behind simply because opportunity did not knock on their door first.

LinkedIn Profile URL: https://www.linkedin.com/in/nelson-guillen-1975ab1ba/

## Related MTF resources

- [Social Media Marketing program](https://mtfinstitute.com/programs/social-media-management-marketing/)

- [Digital Skills program](https://mtfinstitute.com/programs/digital-transformation/)

- [MTF Insights](https://mtfinstitute.com/insights/)

## Source and citation guidance

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